Tips of selling on social media

 

So what's social selling and the way does one measure it?

Find out — inside the blog!

In the week we’re getting to take a glance at social selling,

And show you only a few tips and tools which will assist you measure and improve your overall

Effectiveness... but first, what's social selling?

And how is it different from social media marketing? So, social

Selling is that the process of finding and connecting together with your potential customers through

Social media by using today online offers.

This might sound pretty almost like social media marketing, and there are definitely

a lot of areas where social selling and social marketing overlap, but the key difference

Between these processes is on the size and within the way that you simply connect and build relationships.

For starters, social selling is about developing 1-to-1 relationships with one individual

(Or a really small group of prospects), with sales being the future goal.

Social media marketing, on the opposite hand, focuses on 1-to-many communication, with the

Express goal of accelerating the reach of your message to seek out a good greater audience…

And this is often the essential difference in scale.

Now, in terms of the method , social selling may be a really big a part of modern-day lead generation (and

Vice versa) and it's an important a part of nurturing your leads — or building relationships

And developing trust.

It’s a process that you simply can technically apply to any platform where you would possibly find

Your prospects, but it tends to happen most naturally on sites like Twitter and LinkedIn,

Where you’re less likely to form anyone desire you’re intruding on their personal

Space. So, there are

4 main aspects to social selling, and this includes: knowing the way to find your prospects

Engaging them during a thoughtful way, connecting with them and building relationships

With them and also strengthening their trust in you thru a robust personal brand.

LinkedIn features a really interesting free tool that helps you measure your aptitude for social

Selling, and you would possibly have heard of it before: it’s called the LinkedIn Social Selling

Index

So, this is often a tool (or calculator) that takes those 4 factors that I just mentioned into

Consideration and

It gives you a score supported the effectiveness of your social selling activities (I’m going

To share a link to the LinkedIn Social Selling Index down below, within the Blog Description,

So you'll check your own score

The Social Selling Index is restricted to your activities on LinkedIn… but the talents that

It measures are often applied to several platforms… like Twitter.

For example, an excellent important a part of social selling is finding the proper people.

On LinkedIn, this suggests

Knowing the way to use LinkedIn’s search tools to seek out relevant connections… like people

Who have a specific job title, or companies which may have a requirement for your product or

Service… things like that

And then you'll connect together with your prospects and follow those companies

On Twitter, it's a touch different

To find the proper people on Twitter, you would like to be monitoring mentions of your business

Along with mentions of key industry terms

For example, Brand24 was featured as an excellent social listening tool during a keynote (actually,

In a couple different keynotes) during this year’s Social Media Marketing World conference — and

Even though we weren’t tagged during this tweet about it, a response to the tweet mentioned

A key industry term that we monitor: “social listening”

And this is often how our Partner Program Manager, Barbara, was ready to track the excitement that this event

And just reach out and help a user who needed more information about social

Listening tools!

This is an ideal example of engaging your prospects during a thoughtful way on Twitter

Just be helpful!

You’ve probably noticed that LinkedIn has undergone a series of changes lately; it’s

Become far more social and there are tons more users who create and share content on

The platform… and most of them do it during a way that builds ‘thought leadership’

And this is applicable to the simplest thanks to engage your prospects on LinkedIn: you would like to supply

Insight and contribute to the conversation during a really thoughtful way.

Now, connecting together with your prospects on both Twitter and LinkedIn is straight forward .

Once you’ve identified your prospects on Twitter, you'll follow them and have interaction with

Their content and gradually build rapport, reach bent help them once you see an

Opportunity — Twitter Lists and Twitter Chats also can be really helpful in helping

You stay organized and build relationships.

On LinkedIn, you'll connect with prospects by sending them a call for participation to hitch their

Network or follow them.

The beauty of social selling on Twitter and LinkedIn is that these are platforms where

You’re intruding on their private space — as against those other platforms where you

Can ‘friend’ someone — those platforms are tons more personal, and you’re social selling

So, trust are some things that's crucial in social selling, and it goes hand-in-hand with

Your personal brand.

When you reach bent prospects and start to create relationships with them, whether

This is on Twitter or LinkedIn; you would like to form sure that your profile presents you in

For LinkedIn, this might mean switching gears and updating your profile to relate to your

Potential customers — rather than recruiters… and therefore the same goes for Twitter.

Try to have an entire profile, be active, and share content that’s helpful by using latest online offers.

Of course, there’s tons more to non-public branding than this, but having an honest profile

Is the bare minimum for social selling?

OK, so that’s it for this week!